Own the audience, not just the venue

TICKETING FOR VENUES AND LIVE SPACES

Relying on third party ticketing companies, or letting hirers use whatever system they like, means losing control of your relationship with visitors. Someone else holds the data, the money and the booking fees, while you carry the operational risk and the reputational blame when things go wrong.

At the same time, ticketing has become a core marketing and sponsorship tool. Promoters and brands want evidence, not guesses. Without consolidated ticketing data you cannot see who is actually in the room, which events really sell, or what you can credibly promise to sponsors.

Total Ticketing gives your venue a ticketing and data platform you control on your own domain, under your brand. You see sales and audiences in real time across every show, keep a share of the fees, help hirers make better decisions, and decide when your system is used instead of being dictated to by a partner.

 The Transformation

01

Know exactly what is selling, and to whom

Move from guessing to real-time visibility. See sales across all events and hirers in one place, by show, date, section and price point, with audience data where collected. Spot weak performances early, understand what fills the room, and walk into programming and sponsorship conversations with facts, not hunches.

02

Bring ticket revenue under your control

Use your own payment processor so ticket funds land in your bank accounts first. Pay hirers from the proceeds rather than hoping their third party ticketing partner pays you on time. Reduce the risk of defaults and make it easier to offer flexible hire terms.

03

Turn ticketing into a revenue and sponsorship engine

Set transparent booking fees that work for your audience and your hirers, and keep a fair share in the venue. Use the data across all your events to show promoters and brands what actually happens in your rooms, and to connect hirers with sponsors your venue already has relationships with.

04

Protect your reputation with fair, predictable fees

When booking fees feel outrageous, audiences usually blame the ticketing company or the venue. With your own branded system you can keep fees sensible, explain them clearly, and cut complaints about mystery charges at checkout.

05

Make life easier for hirers, not harder

Offer promoters a ready made, proven ticketing set up instead of forcing them into a rigid exclusive deal. Give them fast onboarding, seat maps, allocations and reporting, while still allowing exceptions where it makes commercial sense. Hiring your venue starts to feel like plugging into a whole ticketing and marketing machine, not just renting four walls.

How It Works?

Step 1: Venue and stakeholder review

We explore how ticketing works today across your different spaces and hirers. We look at contracts, reporting, settlement flows, sponsorship expectations and the pain points for your team, promoters and audiences.

Step 2: Commercial model and set up

Together we design how your venue controlled system should work. That includes branding, domain, seat maps, allocations, booking fees, settlement rules and any required integrations with access control, membership and CRM systems, so ticketing, marketing and sponsorship all pull from the same source of truth.

Step 3: Launch and ongoing support

We configure the platform, and help you roll out to priority events and hirers first. On high profile on sales and busy nights we are on hand to monitor performance and support your team, so the change feels safe from day one.

Proof & Pedigree

From free for all ticketing to a venue controlled platform

For Hong Kong Playground Association venues, hirers were largely free to use whatever ticketing company they preferred. That meant limited data for the venue, no share of booking fee revenue, and no single view of how events were performing.

Total Ticketing delivered a full ticketing instance. Hirers can now choose to use the venue’s own system, which keeps fees low for audiences, provides clear reporting to the venue and creates a new income stream from every ticket sold.

The result is better visibility, fairer fees and a commercial model that works for both the venue and the promoters who hire it.

A better way than long term exclusivity deals

In many markets, large venues have signed long term exclusive deals with global ticketing companies in return for an upfront payment. On paper it looks attractive. In practice it often means loss of control over the audience relationship, complaints about high booking fees, and frustrated promoters who feel they have no choice.

Total Ticketing offers an alternative. You can still work with partners when it makes sense, but you keep the option of a venue controlled system that you can lean on for key events, smaller rooms or future negotiations.

What You Can Expect

A venue branded ticketing environment on your own domain, so audiences feel they are buying directly from you.

Real time sales and audience dashboards across all events and hirers, so you always know what is selling, who is coming and where the weak spots are.

Settlement flows that start with your bank account, so you can pay promoters and suppliers from funds you already control.

Transparent, configurable booking fees, allowing you to balance audience value, promoter needs and venue revenue.

Simple onboarding for hirers, with standard templates for seat maps, allocations and reporting to reduce admin for your team.

 Integration options for access control, membership and CRM systems, so entry, marketing and reporting stay aligned across your estate.

 Support for multiple ticketing models, from fully venue controlled events to hybrid arrangements with trusted partners.

Asia ready capabilities where required, including multilingual storefronts and local payment methods.

FAQs

  • It’s up to you. Some venues choose to make their own system the default and allow exceptions where needed. Others start by offering it as an option with clear benefits. We will help you design an approach that fits your contracts and relationships.

  • We can work within your current agreements and help you plan for the end of term. In some cases you may be able to use your own system for certain rooms or event types, building experience and evidence before any renegotiation.

  • Yes. Total Ticketing can coexist with other partners. The point is to give you a venue controlled option, not to lock you into another rigid arrangement. We will help you decide which events and spaces make most sense to bring under your own system first.

  • With a venue controlled platform, you and your hirers can both have appropriate access to data, subject to privacy and regulatory requirements. We will work with you to define who sees what and how data is used responsibly.

  • You do not need a dedicated ticketing team or a an internal tech team. We set up the system, configure payments and branding, and train your staff. Over time, we can help you build more in house capability if that supports your strategy.

  • Timelines depend on the number of spaces, the complexity of your commercial model and any integrations. After Discovery we will give you a clear rollout plan, with options for pilots and phased launches.

Contact Us

Interested in taking back control of ticketing at your venue? Tell us about your spaces, hirers and current set up and we will show you what a venue controlled model could look like.

Book a discovery call